A Glossary of Amazon Acronyms and Abbreviations.
I’m sure you’ve all been there when someone writes something on social media that looks like gibberish. (Ya know BSMS > EBC>SB) I put this Amazon Abbreviations blog post together so you won’t feel stupid next time someone uses some weird acronym on an Amazon Facebook group. In fact, you can even start using them yourself to sound like a real “guru”!
AMS – Amazon Marketing Services is an array of marketing services offered through the Vendor Central platform. Sellers cannot access these services from Seller Central.
AWS – Amazon Web Services – Amazon Web Services is a subsidiary of Amazon.com that provides on-demand cloud computing platforms to individuals, companies, and governments, on a paid subscription basis. (Source Wikipedia)
ACoS – Advertising Cost of Sale – ACoS is a way to measure performance on sponsored product campaigns. This number is the ratio of ad spend to targeted sales and is calculated like this: ACoS = ad spend ÷ sales
BB – Buy Box – The Buy Box refers to the white box on the right side of the Amazon product detail page. This is where customers can click Add to Cart. If you don’t have the buy box you are not getting the sale.
BSMS – The Amazon Buyer-Seller Messaging Service makes communicating with customers/ third-party sellers easy and secure. Many customers opt out of unsolicited messages from third-party sellers by updating their Promotional E-mail settings in E-mail Preferences & Notifications .
BSR – Best Seller Ranking – The Amazon Best Sellers Rank (BSR) calculation is based on Amazon.com sales and is updated hourly to reflect recent and historical sales of every item sold on the Marketplace.
BR – Brand Registered – Amazon Brand Registry gives you access to tools that enable you to more accurately represent your brand, find and report violations, and share information that can help Amazon proactively prevent violations. (Source Amazon)
C&D – Cease and Desist – This is a document sent to an individual or business to stop purportedly illegal activity (“cease”) and not to restart it (“desist”). The letter may warn that if the recipient does not discontinue specified conduct, or take certain actions, by deadlines set in the letter, that party may be sued. Useful for getting rid of hijackers.
CPC – Cost Per Click – The Cost Per Click (CPC) is the amount you pay when a customer clicks your sponsored ad.
CTR – Click Through Rate – The CTR is the metric that will tell you how often your ads are clicked on. This is a great indicator of how attractive your product is at first glance.
CR – Conversion rate – the conversion rate is the number of conversions divided by the total number of visitors. To find your conversion rate you need to go to Reports and then Business Reports. You then need to look at sales and traffic.
EBC – Enhanced Brand Content – This causes the most confusion on social media. Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images, and text placements. Adding EBC to your product detail pages can result in higher conversion rates, increased traffic, and increased sales when used effectively. (Only available if you are a registered brand)
FBA – Fulfilled by Amazon – (Please tell me you knew this one already) With Fulfillment by Amazon (FBA) you store your products in Amazon’s fulfillment centers. Then they pick, pack, ship, and provide customer service for these products.
FBM – Fulfilled by Merchant – Pretty straightforward, you the seller ship orders out yourself, which is known as seller-fulfilled or Fulfillment by Merchant (FBM)
FDA – Food and Drug Administration – This is the federal agency of the United States Department of Health and Human Service. Many medical related items or food-related items will need FDA approval before you can sell on Amazon.
FF – Freight Forwarder – Also known as a forwarder or forwarding agent. They are responsible for the shipment or carriage of your products to your assigned Amazon fulfillment center. Most people will use either air or sea freight.
FNSKU – Fulfillment Network Stock Keeping Unit. The FNSKU is the way that Amazon identifies a product as unique to the seller that has sent it to the Amazon fulfillment center.
GS1 – FBA uses barcodes to identify and track inventory throughout the fulfillment process. Each item you send to an Amazon fulfillment center requires a barcode. If you are the manufacturer or the brand owner and want to print barcodes directly onto the product packaging, apply for a GS1 standard UPC barcode. For more information, see GS1. (Source Amazon)
HSA – Headline Search Ads – Are now known as Sponsored Brands. These are banner ads that promote products right on top of search results. Headline Search Ads will be shown to shoppers regardless of who is winning the Buy Box, gaining you more impressions with shoppers on Amazon to promote your brand. (Source Amazon)
JS – Jungle Scout – Where would we be without them. Their software can help you find your first product, stay ahead of competitors and scale to an enterprise level. (Their words not mine)
KW – Key Word – The #1 most important thing you need in your Amazon listings is Keywords and lots of em. Long Tail, Short Tail, LSI, and synonyms.
LLC – Limited Liability Company- This is a US-specific form of a private limited company. It is a business structure that can combine the pass-through taxation of a partnership or sole proprietorship with the limited liability of a corporation. Wikipedia.
OA – Online Arbitrage – This means sourcing products online with the aim of exploiting a price mismatch between two marketplaces, so you can resell them at a profit.
PPC – Pay Per Click – This is an advertising platform available to Amazon sellers to sponsor products. Sponsored Product Listings are image ads that appear in several different places on Amazon. They look similar to regular image results when someone searches for a product, appearing at the top of the results page. If properly created and managed, a PPC campaign on Amazon can help you sell more inventory faster, while increasing your organic rankings as well.
PD/ PDA – Product Display Ads – These types of ads allow you to target your ad based on shopper interest or a specific product. Product Display Ads can only be created by vendors in AMS.
RA – Retail Arbitrage – Good for total newbies. You buy a cheap/ discounted product from a retail store (such as Walmart, Target, etc.) Then you sell the product (either on Amazon or another platform) and pocket the profit.
SERP – Search Engine Results Pages – are the pages displayed by any search engine in response to a search. The results that are returned by the search engine in this case the Amazon Search Engine – are a response to a keyword query.
SKU – Stock Keeping Unit – is an identification, usually alphanumeric, of a particular product that allows it to be tracked for inventory purposes.
SC – Seller Central – If you decide to become a third-party vendor, you’ll use Seller Central to manage all your inventory and advertising etc.
SP – Sponsored Products – Sponsored Products is a pay-per-click advertising solution that enables you to promote the products you sell with keyword-targeted ads that appear in highly visible placements on Amazon.com. You select your products to advertise and choose your keywords or let Amazon target your ads with automatic targeting. (Source Amazon)
SB – Sponsored Brands – Sponsored Brands are keyword-targeted pay-per-click ads that showcase your brand and product portfolio. Featuring your brand logo, a custom headline, and up to 3 of your products listings, these ads appear in highly visible placements above and within search results. (For registered brand owners only.) (Source Amazon)
TM – Trademark – A symbol, word, or words legally registered or established by use as representing a company or product. To get approval for the Amazon Brand Registry you must have a registered trademark.
TOS – Terms of Service – Follow these and you shall come to no harm! If you take the risk of violating Amazon’s Terms of Service you risk having your listings suppressed, payments may be withheld, and your account can be shut down altogether. (Don’t say you weren’t warned)
VAT – Value Added Tax – VAT is charged on orders sold by Amazon within the European Union. The simplest way to handle VAT on Amazon is to hire an accountant/ fiscal representative and let them take care of it.
VC – Vendor Central – If you sell via Vendor Central, you’re called a first-party seller. You are basically a supplier, selling in bulk to Amazon. Registration on Vendor Central is by invitation only.
Q4 – Fourth and Most Important Quarter of the Year! – See post on Q4. Amazon will see a MAJOR spike in traffic during these next few months, so make sure everything is fully optimized! From your PPC campaigns to your photos, everything should be spot on!
There is a lot more lingo that has not appeared in this post. ASIN, child, parent ASIN, bots, etc. Perhaps that will go into a post another time. Right now, I’m exhausted from writing this list!