The BIG impact of Micro Copy

The BIG impact of Micro Copy

Don’t write off micro-copy as something trivial or irrelevant. It’s quite possibly the most unassuming, and cost-effective way to grab attention and build a strong relationship with your customers. The reason it’s so powerful is that it contains the...
2019 Copywriting Case Studies

2019 Copywriting Case Studies

Case Study #1 – Major Sales Increase Project summary Client A had been selling his “bluetooth headphones” for the last few years and was planning to discontinue the product. Once he ran out of stock, that would be the end. However, at the last minute...